Introducing Build A Lean Wardrobe

Build A Lean Wardrobe (BALW) is a step-by-step playbook for upgrading your style.

This self-guided online course will show you the exact clothes you need (no matter your budget or lifestyle) to feel confident and handsome as f*%k in the outfits you wear every single day.

With BALW, you’ll always know how to dress, no matter the occasion, and shopping will be painless and simple, whether you need to replace your whole closet, or just want to buy a new outfit for a first date or important job interview.

Build A Lean Wardrobe will…

  • be your easy-to-follow system for buying clothes you’ll never have to replace
  • show you how to buy the right clothes the first time around, and avoid anything that’s ill-fitting, unstylish, too trendy, or not age-appropriate
  • work for you, no matter your specific situation or budget
  • take you from beginning ("nothing in my closet goes together!?") to the very end ("I love every single thing I have, and it’s crazy easy to mix and match!")
  • prioritize the items you need to buy first, so you get maximum benefit right away
course graphics
  • provide a list of clothes to buy, the stores to shop, explanations for why you need these items, and most importantly, the strategy behind it all, so you can apply it to future shopping trips
  • fill in the gaps if you’ve already gotten a head start buying great clothing
  • help you avoid costly mistakes, such as buying the wrong clothes, buying too many of any one type, or wearing the wrong fit for your body
  • help you create a uniform and a method for picking out clothes in the morning, which means less time agonizing over what to wear
  • provide the chance to try new things affordably, in case you wanted to switch things up and try new styles
  • give you the confidence and understanding of what clothes go together, and why

"People actually compliment me on my wardrobe"

Build A Lean Wardrobe helped me come up with a strategy, instead of buying random things I liked or thought looked good. People actually compliment me on my wardrobe at formal and business casual events. The reduced cognitive effort to dress up and understanding what best suits the occasion is a massive time saver and far less stressful now. John M.

Remember the last time you tried going shopping?

It was a less-than-stellar experience.

frustrating shopping experience

Pulling up to the mall, sliding into that same parking lot, you start to get that familiar feeling in the pit of your stomach.

It’s a mix of reluctance, some apathy, and a lot of uncertainty.

"I’ve tried shopping before, and I’ve always left empty-handed. When I do find something, I have no idea if it will go with the rest of my clothes at home."
"I’m never sure what to look for. I can’t tell if something is too basic and bland, or too trendy for me."
"I can’t tell if the clothes I try on actually fit, and I’m always a bit uncomfortable."

Begrudgingly, you shuffle around the mall with no direction, walking in and out of stores, casually looking at shirts and jackets, belts and shoes, yet having no real plan.

You know you need new clothes, but you don’t know where to start, how to tell if something fits and is of good quality, and if a particular item of clothing goes well with everything else you own.

It’s confusing, it’s draining, and after an hour or so, you feel defeated.

You walk back to your car, empty-handed.

Does that scene sound familiar?

If you’re still reading, there’s a good chance you’ve experienced something like this before.

The dizzying crowds at shopping centers, the endless selection in a myriad of different colors, having to dodge cologne samplers and mall kiosk workers pushing their phone cases and trinkets…

The whole experience is terrible, one you’d rather avoid completely.

And I feel you.

While I can’t fend off the mall kiosk employees, I can make shopping for clothes much, much easier on you.

Imagine if you knew exactly what to buy…

Having an actual game plan will help you get in and out of stores quickly, so you don’t have to be in the mall one minute longer than absolutely necessary.

How much easier would this whole "dressing better" thing be, if you knew the exact clothes you need for a versatile wardrobe, and how to determine if something is worth your time and money?

What if, from now on, whenever you needed to buy something new or replace something old in your closet, you knew the precise thing to look for, in your exact fit and size?

And if you wanted to change it up and experiment with new looks, you had a guide that gave you a few alternatives and suggestions for what to try next?

Finally, imagine knowing exactly what to do with the clothes you buy—and how to combine them with what you already own—into awesome outfits that look great, and most importantly, make you feel really, really, ridiculously good-looking.


No, Derek, there isn’t.

If you want to dress well, in a way that makes you feel confident and look great at the same time…

If you want a game plan, a set of guidelines to help you find the exact clothes you need, in the right fit and style…

And if you want to master a few methods of mixing and matching clothes in case you need to throw on a great outfit in a pinch…

Build A Lean Wardrobe was made for you.

From being unsure how to dress, to numerous compliments

I have rigorously adopted most of your practices into my life, like the Lean Wardrobe and the basics of style. I went from a guy who didn’t really know how to dress, to someone people compliment often on my style. Samuel A.

Having control over your clothes and your look is simple!

Build A Lean Wardrobe gives you an easy-to-follow process:

Module 1: The Lean Wardrobe Setup

What is True, Personal Style? / The Very First Thing You Need To Do / What Gets To Stay, and What Is Given Away? / What Is Your SIS? / Get To Know The Pyramid

This is the crucial first step in building your Lean Wardrobe.

Instead of jumping in right away, let’s lay the foundation and create a plan for what clothes you’re going to buy, and understand the reasons why you’re buying them.

If you start buying stuff without a plan, you’ll only end up in the same place you started: an overstuffed closet full of mismatched clothes you never end up wearing.

Learn how to find great clothes the FIRST time, and every single time you go shopping from now on. It all starts in this module.

Module 2: Know Exactly What To Buy

The Shirts You Need / The Pants You Need / The Shoes You Need / Suits and Sport Coats / Outerwear For All Weather / Lean Wardrobe Accessories / Your Lean Wardrobe Game Plan / Shopping Checklists

We will cover every piece of clothing you need, from underwear to suits, and everything in between.

I’ll show you how to determine the best fit and give you examples of which clothes to buy.

You’ll also have options and alternatives for each, so you’re sure to find what you need.

We will focus on basics and essentials, classic clothes that you’ll want to wear today (and 10 years from now) without ever feeling like part of a trend that has long faded out. You’ll never have to replace out-of-style clothes again.

This course will also show you how to incorporate more trendy, of-the-moment styles in your outfits, without filling your whole closet with them.

You don’t have to buy everything right away. BALW provides shopping checklists and a game plan to help you decide what to buy (including which brands, and even links to items from these brands) based on your specific budget!

Module 2: Know Exactly What To Buy

The Shirts You Need / The Pants You Need / The Shoes You Need / Suits and Sport Coats / Outerwear For All Weather / Lean Wardrobe Accessories / Your Lean Wardrobe Game Plan / Shopping Checklists

We will cover every piece of clothing you need, from underwear to suits, and everything in between.

I’ll show you how to determine the best fit and give you examples of which clothes to buy.

You’ll also have options and alternatives for each, so you’re sure to find what you need.

We will focus on basics and essentials, classic clothes that you’ll want to wear today (and 10 years from now) without ever feeling like part of a trend that has long faded out. You’ll never have to replace out-of-style clothes again.

This course will also show you how to incorporate more trendy, of-the-moment styles in your outfits, without filling your whole closet with them.

You don’t have to buy everything right away. BALW provides shopping checklists and a game plan to help you decide what to buy (including which brands, and even links to items from these brands) based on your specific budget!

Module 3: Putting It All Together

Four Outfit Formulas

What’s the point of having awesome clothes if you don’t know how to put together a great outfit?

I’ll show you four formulas that make mixing and matching clothes ridiculously easy. Use one of these to help you get dressed sharp and out the door quickly.

You’ll also have access to our bonus course, The Effortless Guide To Matching, so you’ll never be confused about how to do it right.

This covers everything from colors, to patterns, to textures, and even mixing and matching complete style archetypes (like, for example, if you want to mesh the lumberjack look with the continental businessman look).

“BALW makes everything easier and provides a roadmap”

Buying a wardrobe can sound scary if you’re unsure what to invest in and don’t want to waste money. Build A Lean Wardrobe makes everything easier and provides a roadmap to follow. Before BALW, I simply had no idea what to buy. Now, I have a clothing budget and purchase according to the guidelines.Damian C.

Want personalized clothing and outfit suggestions directly from me?

Check out my Virtual Personal Styling Consultation service.

Virtual: All online.

Personal: Me and you, one-on-one.

Styling: 100% customized to fit your taste, style, and preference.

Consultation: I find the right clothes for you!

“How does it work, exactly?”

There are four phases:

1.) You answer a few quick questions

I want to get to know you better. More specifically, I want to know all about your SIS (we tackle this in the course, if you aren’t already familiar).

Through your answers, I’ll have a better understanding of what you need in your wardrobe.

2.) We check out what you already have…

This is the part where you show me what you already have in your closet.

No, I don’t need to see your huge T-shirt collection or every single pair of underwear in your closet. I just want to know about the main items, the things you own that are worthy enough to be part of this new, curated wardrobe we’re putting together.

(Not everything will make it in, but I’m sure you have a few things in there you won’t need to re-buy.)

Going through this process will expose the gaps in your wardrobe that we’ll soon be filling with new clothes. Or, if your goal is to simply add to your existing wardrobe, we can avoid re-buying clothes, or getting stuff that won’t work with your current wardrobe.

3.) I start finding you clothes

Now that I know what’s missing in your Lean Wardrobe, I’ll start hunting down the clothes you need.

I’ll do all the hard work, and within a few days, I’ll present you with everything I’ve found. You can tell me which pieces you like, we will land on a final set, and after that, you can purchase those new clothes!

4.) We put together outfits that combine your new stuff with your existing stuff!

It doesn’t end once you make your purchases. I’ll help you put together outfits from both your new clothes and your existing wardrobe.

You’ll receive a cheat sheet so you never have to spend more than two minutes figuring out what to wear.

Throughout this whole process, you’ll have access to me via high-priority email and I’ll answer your inquiries as quickly as possible.

Which version fits you best?

Build A Lean Wardrobe: ELITE

The Virtual Personal Styling Consultation service, plus the full course with all modules and bonuses

  • Virtual Personal Styling Consultation service

  • Module 1: The Lean Wardrobe Setup

  • Module 2: Know Exactly What To Buy

  • Module 3: Putting It All Together

  • Bonus: Your Lean Wardrobe Game Plan

  • Bonus: Shopping Checklists

  • Bonus: The Ultimate Guide To Matching

  • Exclusive access to a private, members-only Facebook group

  • Lifetime access to all course updates

“I didn’t have to second guess anything”

Building my wardrobe with Barron was freaking awesome. I was sick of wandering around stores like an idiot and not knowing what I needed or what went with what. I didn’t have to second guess anything and we were finished in a weekend. Not only that, but he challenged me to step outside of my normal and try some new things too – sure enough, those are the things I get the most compliments on when I wear them.” Steve K.

Build A Lean Wardrobe: COMPLETE

Get the full course with all modules and bonuses

  • Module 1: The Lean Wardrobe Setup

  • Module 2: Know Exactly What To Buy

  • Module 3: Putting It All Together

  • Bonus: Your Lean Wardrobe Game Plan

  • Bonus: Shopping Checklists

  • Bonus: The Ultimate Guide To Matching

  • Exclusive access to a private, members-only Facebook group

  • Lifetime access to all course updates

Build A Lean Wardrobe: CORE

Get the full course

  • Module 1: The Lean Wardrobe Setup

  • Module 2: Know Exactly What To Buy

  • Module 3: Putting It All Together

  • Lifetime access to all CORE course updates

A No-Risk, 30-day, 100% Money Back Guarantee? You bet.

Decided BALW isn’t the right fit for you? No problem. Just shoot me an email within 30 days and I’ll refund your purchase. (I may ask for your candid feedback, so I can improve it for future versions.)

One caveat: Virtual consultations take days to prepare and weeks to walk you through the process, so I won’t be offering a refund for BALW: ELITE once we get started.

30-day Refund? No risk? Nothing to worry about? You bet.

Decided BALW isn’t the right fit for you? No problem. Just shoot me an email within 30 days and I’ll refund your purchase. (I may ask for your candid feedback, so I can improve it for future versions.)

One caveat: Virtual consultations take days to prepare and weeks to walk you through the process, so I won’t be offering a refund for BALW: ELITE once we get started.

Common Questions

Will this course help me know exactly what and how many of each thing to purchase?

Yes! That’s actually the whole point of the course. You will walk away knowing exactly what to buy, the correct styles, and the right quantities for YOUR perfect Lean Wardrobe.

I say “YOUR” in caps, because everyone’s ideal Lean Wardrobe is different, depending on a number of factors. I’ll help you dial in on yours.

If you’re proactive enough, by the time you finish the course material, you would have already purchased your entire Lean Wardrobe (or the items you need to fill in the gaps of your current wardrobe).

I have no idea where to start and I’m a bit hesitant to make mistakes. Will Build A Lean Wardrobe help me figure everything out?

If you’re already not too sure about where to begin, Build A Lean Wardrobe is the perfect first step.

It will certainly make your life easier by:

  1. giving you a clear vision of the big picture (assessing your lifestyle, what clothes you need to suit that lifestyle, and why these clothes work best) and
  2. helping you pick out specific clothes that make sense for you.

The Lean Wardrobe you end up with could be completely different from someone else’s, because you will be building it based on your preferences and budget, within the guidelines that the program sets for you.

For those that want one-on-one advice directly from me, we have an option for that, just select Build A Lean Wardrobe: ELITE (limited spots available).

My problem is that I have too much clothing. Will I have to start over from scratch and get rid of everything I own?

Not at all.

It’s important to keep the clothes you have that work, and mercilessly rid your closet of everything that doesn’t.

Knowing the difference is key, and Build A Lean Wardrobe will help you filter through it all.

From there, we can work on filling in the gaps, which would be easier than starting from scratch.

“We knew what to focus on, and what to tell the tailor”

Before Build A Lean Wardrobe, my son had lots of nice items, but no real plan… often there was too many of one thing, not enough of the other. It was a big, yet inefficient and expensive wardrobe, and much of it needed to be altered… I ran down the checklist with my son and we filled in what was missing. With BALW, we knew what to focus on, and what to tell the tailor when it came to alterations.Charles B.

Is this going to be difficult to follow?

Quite the opposite!

Each section gives you a clear picture of 1.) what you need, 2.) why you need it, 3.) how it applies to you, and 4.) any available alternatives. You’ll find images of my suggestions plus links to purchase them directly.

I also include links to relevant articles on Effortless Gent that accompany the specific topic you’re on. Consider it extra credit reading that will give you a more well-rounded understanding.

How much time will this take?

You will have access to all the content instantly, plus the bonus material, if you get BALW: COMPLETE.

Therefore, it will go as slowly or as quickly as you need it to go. You could take three months, or you could knock it out in a weekend and have a new Lean Wardrobe ready to go by Monday morning.

Totally up to you.

Shouldn’t people like me based on my personality, and not what I wear?

Absolutely.

But regardless of what we prefer, people judge books by their covers.

It’s why we gravitate towards the shiny, pretty things. Why we trust well-designed websites over ones that look like they were made in 1998. Why, at night, we feel slightly on edge when a big, imposing figure in dark jeans and a hoody approaches us.

People can’t get a glimpse of your personality the minute they meet you. All they have to work with is what they can see.

Instead of trying to fight human nature, why not make sure you have every advantage possible to make a great first impression?

If you change or add to this course in the future, will I get to see the new stuff?

Yes! Depending on your access level (CORE vs COMPLETE), you will get all future updates made for your level.

I have a hard time figuring out where to shop, and what to buy once I’m there… even if I’m just browsing online. Will this course help me?

Yes. We provide visual suggestions with each lesson, as well as links to stores where you can buy every item.

While stores change inventory and links all the time, you can easily find them with a quick online search, because I explain in detail the exact items you need.

Can’t find that exact item? No problem. Most likely, there’s something similar that will work just as well. I give you examples of alternate items in the course.

For the “Let’s get down to business!!!” types, BALW: COMPLETE provides you with shopping checklists (one of the most valuable and useful things we include) to print out and take with you when you’re out buying what you need.

Create a clear vision with specific tips

I sincerely appreciate the approach you take to a man’s Lean Wardrobe. As a young professional, it allows me to create a clear vision and offers specific tips on how to get there. Ryan P.

Okay, even if you tell me exactly what to buy, will I know how to mix and match colors, fabrics, and styles so everything looks good?

Yep! Practically everything you own will mix and match nicely with one another. There are exceptions, but we cover that in the introductory module.

As a bonus for BALW: COMPLETE members, I’m including a bonus course called The Ultimate Guide To Matching that addresses these exact concerns.

Regardless of which access level you choose, you’ll never have a hard time putting together an outfit from your Lean Wardrobe because the clothes you buy are all meant to work together effortlessly.

I only have a ($500, $5,000, $50,000) budget.

Build A Lean Wardrobe works for every guy, no matter your budget.

My suggestions are a mix of affordable, mid-tier, and higher-end garments. The module called Your Lean Wardrobe Game Plan will walk you through the process of buying clothes based on your specific budget (less than $1500, $2500ish, and $5000+).

If you have a monthly budget, you can split up these clothing suggestions and focus on what you need first. Similarly, you can mix and match results (i.e. socks from the $1500 budget level, but a suit from the $2500 level) based on your preferences.

I also provide a list of recommended brands and stores that range from budget to high-end, so if you have a certain amount you’d like to spend, you can find a store that fits your expectations.

I’m cheap!

That’s not a question, but okay.

Two quick things.

  1. You can build a Lean Wardrobe regardless of your budget. All it takes is an understanding of certain principles, and then finding the stores that sell the correct clothing in your price range. I’ll help you identify those brands and stores.
  2. When you say you’re cheap, what you mean is, you have a limited budget in which to allocate towards spending on your wardrobe. Understandable.

Now, is it more cost efficient to A.) invest a bit of money into a program that will help you buy the right things, in the right quantities, the FIRST time?

Or B.) play it by ear, and go through years of trial and error buying whatever you think might make sense or might be what you need, before landing on the correct combination of style, specific types of clothing, and specific number of clothes needed?

If you’re smart, you’d say A.

And remember, I went through B—literally, for years and years—and I’m distilling all I’ve learned into this course, so you have a system to follow without having to go through the same expensive, time-wasting trial-and-error process I went through.

How are you so sure Build A Lean Wardrobe will help me?

I’ve broken up the course into three distinct modules, each with multiple lessons, all written in a simple, conversational, easy-to-follow style. All you have to do is read, absorb, consider your options, and purchase. I lay it all out for you to make it as straight-forward as possible.

If you’ve ever been stuck in “analysis paralysis” mode, you know how frustrating shopping can be. I’ve been in this situation myself, many times.

Add in the travel time to the store, the large crowds you have to dodge, the lines you stand in… it all seems so daunting and, frankly, miserable.

I put together this course to make the process as easy as possible. I can’t drive you to the mall or stand in line for you, but I can tell you exactly what you need and give you suggestions for where to find it.

Then, all you need to do is buy the thing. 🙂

Which package is best for me?

That depends.

Build A Lean Wardrobe: COMPLETE covers not only the essentials, but your entire Lean Wardrobe, from midlayers and outerwear, to accessories. You also get your Lean Wardrobe Game Plan, all the shopping checklists (to make your store trips easier), a bonus course on matching, and access to our private, members-only Facebook group.

Build A Lean Wardrobe: COMPLETE packs incredible value, and you get lifetime access to all future updates.

If you’re looking for the best package available, I created Build A Lean Wardrobe: ELITE, which includes my virtual personal styling consultation service.

This is comparable to my in-person consultation service for high-end clients. The only difference is that we’re working together online.

(Oh, and you don’t have to pay my in-person rate of $2999, which doesn’t include the clothing).

If you want a starter kit just to cover your essentials, go with Build A Lean Wardrobe: CORE. It’s a solid start, and all your necessities are covered.

“…now I’m putting together a wardrobe full of clothes I enjoy wearing”

I realized I had too many clothes that I never wore, which I often bought on impulse. BALW guided me so I knew exactly what I needed, and now I’m putting together a wardrobe full of clothes I enjoy wearing. Tim M.

Which package fits you best?

  • BALW: ELITE
  • One-on-one Virtual Personal Styling Consultation
  • Three modules, over 30 lessons
  • Bonus: Your Lean Wardrobe Game Plan
  • Bonus: Shopping Checklists
  • Bonus: Matching Course
  • Private Facebook group
  • Lifetime updates
  • RESERVE YOUR SPOT $999
  • BALW: COMPLETE
  • Three modules, over 30 lessons
  • Bonus: Your Lean Wardrobe Game Plan
  • Bonus: Shopping Checklists
  • Bonus: Matching Course
  • Private Facebook group
  • Lifetime updates
  • GET ACCESS NOW $149

Here’s the thing. You don’t necessarily need Build A Lean Wardrobe. You do have other options.

Option 1: Play it by ear. Continue buying random clothes on a whim, without an actual game plan or strategy.

You’ve been doing it for years, so why stop now, right?

Except that doesn’t work. You ended up with a closet bursting at the hinges, overflowing with clothes you don’t use, either because:

  1. they were a mistake to purchase,
  2. they don’t fit correctly,
  3. they’re overly trendy and not your true style,
  4. you already have two of the same exact item, and you didn’t realize it, or
  5. some combination of all four.

You’ve been there before. Why go there again?

Option 2: Ask your wife (or your mom, or a friend) for her opinion every time you need to pick an outfit or go shopping for new clothing.

Forget the fact that they’re basing all decisions on what they want to see on you, without actually knowing your preferences, your tastes, your true personal style.

You know who does know that information? You!

Option 3: Hire a personal stylist for hundreds or thousands of dollars. That’s before you plunk down cash to buy the actual clothes.

You can do any of these things, or, you could make the smart decision and take control of your closet and your image. Own your look and define your own personal style.

You’re the kind of man who cares about advancing and improving every aspect of his life. Why shouldn’t this extend to your appearance?

Define how the world sees you. Dress in a way that reflects your personality. Nail your look and personal style. Build A Lean Wardrobe is the first step to doing it well, and doing it right, once and for all.

Excited to help you make this happen. I’ll see you on the inside!

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