So, I think you’ll be able to relate with me on this.
The one tough thing about shopping online is that you can’t physically touch / feel / try on what you’re buying until you order and receive it.
Am I right?
I think online companies (mine included) are getting more and more hip to this shortcoming and are compensating by offering a risk-free shopping experience, i.e. free shipping, free returns, free exchanges, generous return policies, etc.
And this is really great. After all, when you have no barriers keeping you from trying the product, what do you have to lose?