Hey gents,

Signature Style is a series I dreamt up a few months ago. I realize that at times, there can be a disconnect between reading about how to develop your own style and actually doing it.

Seeing examples of people doing their thing and exhibiting their personal style has the potential to be super helpful and informative, so I reached out to a few of my fellow bloggers, friends, and other stylish gents I know and asked them to answer a few questions.

Signature Style was born.

Hopefully through this ongoing series you’ll see that there’s no one magic bullet for getting it right. In fact, there is no “right” in the first place.

What Signature Style Isn’t

Don’t misunderstand this as an instructional series you must follow to a T. This series is meant to inspire, not instruct. Take away from it what you like, apply what appeals to you, and simply discard the rest.

Also, it’s worth mentioning that you may see looks, styles, and outfits that aren’t conventional (to you). That’s kinda the whole point. If I show you a bunch of people who all dress the same and follow the same rules, what could you possibly learn?

Because of this, approach every Signature Style article with an open mind.

How it works

The setup of Signature Style is simple (That last sentence was brought to you by the letter S). I ask every stylish individual the same five questions, and hopefully through their answers, you can glean a wealth of resourceful information that is applicable to your own life.

Remember, your style is simply a combination of your physique, tastes, your surroundings, your disposable income, and your personal preferences.

This should reinforce the fact that it doesn’t take much money or time to create a great look of your very own… Just a little patience, creativity, and the willingness to be open-minded and experimental.

First up is my buddy Alan Maramag, Visual Merchandising Manager for Onassis. A fellow San Franciscan, Alan developed his style at a young age in much the same way I did.

In his words:

As a teenager growing up in the 90′s, I was heavily influenced by the hip-hop movement on the East Coast. The emcees at the time were all wearing Polo, Tommy Hilfiger, Nautica and Helly Hansen — all brands that were reserved for a higher, conservative class.

I admired the way that urban youth were able to claim and redefine an image that was not intended to market to their lifestyle. Through the years that concept of balance stuck with me, and I incorporated it into all aspects of my life.

I really started to come around stylistically in 2003, because of my job as a creative writing mentor for high schools around the Bay Area. Looking as young as I did back then, dressing professionally helped me gain the respect of all the faculty members I used to work with.

That was the same year Outkast released Speakerboxx/Love Below; and Andre 3000 had really begun to emerge as a serious style icon. I was inspired by the way he was able to balance sophistication with the flamboyance of hip-hop; and so I quickly followed suit.

Since then, it has been a long careful process of developing my personality through that same foundation.

These interests led him to stints at J.Crew, Ralph Lauren, Brooklyn Circus, Barneys, and now at Onassis where he’s making ish happen at the brand’s San Francisco location.

Our Q+A

EG: In 3-5 words, describe your personal style.
AM: American Rugged Dandy. Pitti Flair.

EG: Who or what influences / inspires your style the most, and why?
AM: Above all, I am inspired by the idea of opportunity. I believe that everyday we are presented with the chance to meet people who can offer us friendship, love, or a better career. Looking your best only attracts a more positive first impression.

EG: What’s your favorite piece in your closet?
AM: Florsheim by Duckie Brown Cordovan Long Wings. They are comfortable, versatile, classic and just flashy enough. The fact that I can re-sole them over and over again make them well-worth the price tag.

EG: What’s one essential item of clothing every guy should own, and why?
AM: The one essential item that every guy should own is a well-fitting white oxford button down shirt. It is always the correct answer when someone asks the question “What do I wear with this?”

EG: One piece of advice for those still trying to find their own personal style?
AM: To every guy who is still trying to find his personal style; try to maintain a proper balance between self-expression and the perception of others. Oftentimes people get too excited with being creative; they disregard the fact that others might think they look ridiculous. Those are the guys who unknowingly throw opportunity away.

Thanks Alan!

If you haven’t yet heard of Onassis, it’s a men’s brand I’ve been digging lately. Check them out online, or if you’re in or near Manhattan, San Francisco, or Shibuya (Tokyo), peep their retail spots.

I’m also excited to publish a (hopefully) helpful article on cold weather layering soon, featuring some killer pieces from Onassis. The dudes there were nice enough to let me shoot some outfits in store. Here’s a little sneak peek in case you missed it.

Any questions for Alan? What do you think about the first entry in this new series? Looking forward to hearing from you in the comments.

PUBLISHED January 31, 2013


Barron is the Founding Editor of Effortless Gent and the Cladright Association. He's from San Francisco but currently living in New York. Connect with him on Twitter, Facebook, Instagram, or Tumblr.


  • http://www.facebook.com/greekinthehood Dinos Korominas

    I’m very excited for this series, thanks for the write-up. Personally, the dude dresses a little too eccentrically for me but his advice is solid (particularly the thought about maintaining a balance between self-expression and the perception of others).
    Also, love your site. it’s definitely bookmarked

    • http://effortlessgent.com Barron

      Agree! I loved the advice; totally applicable to all. Thanks for reading, hope you’ll come back Dinos!

  • Waldo

    This is the second part of the 1- 2 punch, you being the first, for successfully encouraging gentlemen’s individual style. Mr. Maramag seems a bit too close to the edge, but I like his thinking to get there.

    • http://effortlessgent.com Barron

      For every guy we see that we consider too close to the edge, we are pushed that much further into the discomfort as we give ourselves the opportunity to try new things.

      That sounded super zen and “teachings of buddha”-like, but you know what I mean. When we see things people are doing we first react with a “whoa!”, but sometimes, after looking for a while, we say to ourselves, “oh, I like that jacket,” and we try to figure out how we can work that little piece into our style.

  • http://www.facebook.com/horganj Joshua Horgan

    Great idea for a series. It’s informative and shows different styles that anyone can pull off. I’m looking forward to the rest.

  • a5yrold

    I love the photos! Those are really helpful – I really wanted to be able to click on them and see a larger shot and/or know the brands of the items he’s wearing. Thanks for this article!

    • http://effortlessgent.com Barron

      I’ll make sure to provide larger, clickable photos in the future (and info on clothing they’re wearing, if possible)

  • Alan M.

    Thanks for the love, Barron! It was an honor to be a part of this. Lets reconnect soon!

    • http://effortlessgent.com Barron

      Thanks for being a part of it Alan!

  • Attire Club

    Those colorful pants are way cooler than the grey ones! The red ones are ok, but the orange pair is the read thing!

    Also, cool idea!
    Fraquoh and Franchomme at
    http://www.attireclub.wordpress.com

    A blog on attitude

  • SPK

    Really cool. Thanks Alan – enjoyed your thoughts!

  • Eric

    I’m definitely looking forward to hearing what other stylish individuals have to say!

  • http://www.facebook.com/curt.herrera.1 Curt Herrera

    I’m digging how he was able to pull all those colors together. I am experimenting with colors myself and Maramag’s look is inspirational, to say the least. Excellent style.

  • David X L

    This is a great idea! I’d love to see some profound or quirky questions in there just for fun, like “What’s the most important rule of style?” or “What’s the most stylish kind of animal?”

  • Corey

    This is an awesome idea! I really like this “Signature Style!” I would love to see more pictures, especially from guys like this. I love his style and I would love to develop one in a similar way but I’m just afraid to spend money on stuff that may look “clashy” together or just plain bad. It’s hard on a college kids paycheck! Love the site, keep it coming!

  • John Drollette

    I like the compact, individualized format of this series. Looking forward to it!