Thought I’d start today off with a question: What kind of buyer are you?
I was on the Lands’ End Canvas and LL Bean Signature sites earlier—sort of randomly, not browsing with any intent to buy—and I ended up picking out four items and completing the purchase… which, if you knew me, is actually pretty uncommon; I’m never one to just buy things like that.
I noticed what prompted me was 1.) I found something that I’ve been looking for for a while, and 2.) it was on sale. This causes me to 3.) browse other suggested items that were also on sale because, well, why not? I was already picking something up… Might as well add a few more sale items.
I’d classify myself as a bargain buyer, or a sale shopper, and on top of that, I only make the purchase if I absolutely need it. As i get older I dont spend as wildly and only get what I need, and I rarely, if ever, buy things full price (you probably weren’t expecting me to say any of the above, considering this is a site on men’s style, huh?)
What about you?
What motivates you to a actually make a purchase when you’re browsing online?
- Do you buy on impulse?
- Do you stock up when things are on sale?
- Do you buy based on need, regardless of price?
- Do you purchase based on desire, regardless of need?
- A hybrid or offshoot of any of these?
I’m curious to hear how you classify yourself, and maybe why you’re like that (or why you THINK you’re like that.) Let it all out in the comments below.