Three Fs to consider when shopping for new clothing

June 28, 2011

Many of us dudes are tasked with clothing our own bodies. Sometimes we even have to *gasp!* buy the stuff ourselves. A majority of us either hate shopping for clothing, or aren’t exactly sure what we’re doing, so we force ourselves (or are forced by a loved one) to drive to the nearest mall where we end up wandering aimlessly, hoping to find a few things that look decent in as little time as possible, just so we can get the hell outta there.

Sound familiar?

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Style articles that caught EG’s eye this week (plus one non-style related one)

June 23, 2011

In case it wasn’t glaringly obvious, I’ve been busy. Fifth&Brannan is open for business and now that our photo shoot is complete and our launch party has come and gone, it’s time to organize our inventory, get our product shots up, and officially release the shirting on the 5&B Shop. All this behind-the-scenes work leaves little time for thoughtful articles on style, but once things settle, I plan on getting back into it, so don’t you worry.

I’ve come across some cool stuff recently (Twitter tends to distract), and I wanted to take a minute to share some of the useful content I found:

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Update from the EG / 5&B World Headquarters

June 14, 2011

The last couple weeks have been quite a whirlwind for us here at the Effortless Gent / Fifth&Brannan world headquarters. I’m a bit disappointed that I let EG’s posting schedule slack a bit, as I had a good run of two posts per week for quite a while. Over the past month or so, things have gotten super busy with the upcoming Fifth&Brannan launch, and I had to adjust priorities a bit.

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The Effortless Guide to Cocktails: The Sidecar

June 9, 2011

Okay, gents. I’m gonna give you fair warning about this one. Consume too many of these, and you’ll end up spinning on a bar stool so fast and furiously, you’ll lose your balance and tumble to the ground. And yes, It’s possible I may be speaking from experience.

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Back to Basics: Make minor outfit tweaks to stand out from the crowd

June 1, 2011

I’m a big believer in little details. As minor as they may seem, they make the biggest difference when properly executed. Not to mention, the ladies seem to notice the little things, so that should give you even more incentive to do your best. Below are some staple wardrobe pieces. You probably have some of these in your closet already. I’m gonna show you how to tweak your daily selection (or next purchase) just a little, so you can stand out from your fellow dudes. In a good way.

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