Ask the readers: Dissecting the online shopping experience

February 18, 2011

As dudes, I think we’re hardwired to detest shopping. Not sure what it is; maybe it’s our lack of patience for such seemingly unimportant things. Perhaps it’s the fact that caring about one’s appearance has been considered less-than-manly for many years, and we grew up watching our dads react to the idea of shopping with the same disdain. Naturally, it’s a learned response.

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Taking Care of What You Wear

February 14, 2011

I love the precise, meticulous manner in which these gents care for their items. It makes me think about how I take care of my stuff. As consumers we tend to buy a ton of shit and once it’s in our possession, how careful are we in taking care of them?

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Announcing the winners of the Lumina Clothing Tie Giveaway!

February 8, 2011

Well here we are! A week after the giveaway ended. Guess it’s time to reveal the results! If you totally missed this giveaway or haven’t visited here in a while, check out the original post here.

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Dress Like This Guy: Justin Timberlake

January 30, 2011

Timberlake has proven to be a showman, an entertainer, a man of many talents a la Diddy. Hate ‘em or love ‘em, these types of guys seem to be unstoppable forces whose talents transcend their initial personas they used to put themselves in the public eye.

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A Giveaway: Enter to win a Tie or Bow Tie from Lumina Clothing!

January 25, 2011

The folks at Lumina Clothing Co. have partnered up with Effortless Gent to provide a super cool giveaway for you.

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