I was on Kenyatte’s site the other day and he reminded me of two awesome videos that I haven’t watched in a while. I was eager to share them with you, and if you haven’t seen these, it’s about time you have.

Ironing a shirt:

[youtube]http://www.youtube.com/watch?v=MVnWyaPefBk[/youtube]

Can’t see Ironing a Shirt? Click right here.

Shining shoes:

[youtube]http://www.youtube.com/watch?v=Jsx38_s3Mnc[/youtube]

Can’t see Shining Shoes? Click right here.

I love the precise, meticulous manner in which these gents care for their items. It makes me think about how I take care of my stuff. As consumers we tend to buy a ton of shit and once it’s in our possession, how careful are we in taking care of them?

More importantly, do we even know what we’re doing?

Do we know if we’re shining our shoes correctly or ironing our shirts as effectively and efficiently as possible? Seeing as though it takes me 56 minutes to iron one of my button-ups, I’m probably not.

I mentioned in a recent article on Primer that I don’t always take the time to shine my own shoes. Perhaps it’s time I reconsider (also because I was scolded by Antonio from A Tailored Suit / Real Men Real Style for admitting such a thing, haha.)

We men are often overwhelmed and have a lot on our plates, but I think it’s important to slow down and really put in the effort with how we present ourselves to the outside world.

Why? Because we want to be taken seriously. We want to command our worlds, we want to be looked up to and respected. It all starts with little things such as this, and paying attention to the minute details, which makes the most difference. A bonus? The ladies seem to notice when WE notice small details. So, there’s always that motivation.

Opening it up to you guys

So gents, let’s hear it. What little things do YOU pay attention to, or what do you think you SHOULD be paying more attention to? Do you take the time to iron that button-up or shine your shoes? Did I give you a compelling enough reason to do so?

Let’s discuss in the comments below.

PUBLISHED February 14, 2011


Barron is the Founding Editor of Effortless Gent and the Cladright Association. He's based in San Francisco. Connect with him on Twitter and Facebook.



  • http://twitter.com/ckueda Christopher Ueda

    I always think of that video when ironing my shirts. My technique is much less precise however.

    • http://effortlessgent.com Barron

      Mine as well. The guy is so damn snappy and he gets the creases all nice and straight… and he’s so fast. I swear it takes me forever to iron one button-up.

  • http://taoofbachelorhood.com/ Michael

    Is there such a thing as clothing-care porn? Because this would be it.

    If you ever told me I’d be transfixed for three solid minutes by a guy ironing my shirt, I’d have told you to get the hell outta town. But I have been, and I must’ve watched each of these about 10 times each over the past year or so.

    • http://effortlessgent.com Barron

      I found myself doing the exact same thing! I have no idea why I keep re-watching the videos, but as Jason above pointed out, they’re definitely fascinating. :)

  • Jason

    It was fascinating watching these videos. I don’t know half of the things that he was putting on those shoes. I thought my shoes looked good after I polished them, but he makes me look like an amateur.

    I would like to see more care topics, specifically on ties. I get some weird bends and creases in my long ties and my bow ties seem to fray on the ends.
    Thanks.

    • http://effortlessgent.com Barron

      Hey Jason, it’s funny, right before I started replying to all these comments, I watched the videos one more time. All 3 minutes. Fascinating is a very precise descriptive word.

      Anyway, I have no idea either, to be honest. I thought he was adding polish the first time around, but then he busted out the water dispenser bottle(?) and then the tin of polish(?) Again, I’m not very knowledgeable about shoe shining, but this guy’s an expert.

      Sounds like your bows are getting good use if they’re fraying! If you have specific questions, feel free to contact me and I’ll do my best to help.

  • george

    Can anyone breakdown what the shoe guy was doing? I couldn’t tell what he was doing around the middle.

    • http://effortlessgent.com Barron

      Hey George, I need to call in some experts because I’m not sure either. That little bottle he taps to dampen the polishing cloth I assume is some sort of protectant. Anyway I’d love for the community to answer this one if they think they know. Thanks for commenting.

  • Alex

    Does anyone know what happened to Kenyette’s site? as soon as discovered it another new post never came? Does he have a new site or did he give up the bogging game?

    • http://effortlessgent.com Barron

      Good question; I’m not too sure exactly. He’s on Twitter from time to time. I think he’s just been busy with work and other projects; believe he’s working outside the US now too.

  • TShibs

    Using old tighty whitey underwear to shine your shoes works amazingly. Was given this tip by a great shoe shine guy in Downtown Los Angeles. Of course, cut out the bear tracks if need be. Not joking, the cloth is lint free and holds the shoe polish evenly. One thing left out in the shoe shine vid…remember to dye the sides of your soles/heels gents. Especially when driving your car a lot, floor mats wears down the color in your right heel.

    • http://effortlessgent.com Barron

      Good tip. My dad used to do this if I remember correctly; I feel like I watched him once when I was really young. I always thought that was kinda weird, maybe he knew what he was doing after all.

  • Jhones Kenly

    I am some how agree with you/

    http://www.fitcustomshirts.com/