Hey gents,

A little over a year ago, this site was born. It came out of the necessity to teach guys how to dress. Not hoity-toity, high fashion dressing necessarily… but just to help everyday dudes who want to try a little more and look a little bit better. My hope was to write about topics that he could relate to, give him tips and suggestions, and eventually post offers that could help this type of guy. I think we’ve done a pretty good job so far, and I hope to continue improving and offering more of what you need and want to read.

That was one reason I released the post a few days ago asking what you need more help with. If you haven’t yet told me what you would like to see fleshed out as a guide (downloadable as a PDF for easy viewing / reading / printing), make sure to send me a note, or hit up the post and let me know in there.

Why should you be a subscriber here?

First off, if you already are a subscriber, you may have noticed new posts were being delivered straight to your inbox recently. This was a feature I wanted to release a while ago, but I’ve become so busy with this site and my other ventures that it kinda fell off the Must Do Now list. I finally sat down to set things up, and it is now active. Woohoo!

Give me my three reasons

There are plenty, but sure, I’ll give you three.

  1. Subscribing is super duper simple and beneficial. How is it beneficial? Well just read #2 and #3. How is it simple? All you do is go here, and enter your email. That’s it! Feel free to opt out at any time (there’s an unsubscribe link at the bottom of every email), and I never spam, ever. Trust me, I hate that stuff as much as you do.
  2. Fresh-baked articles delivered straight to your inbox. That means no more having to type in http://eforttless… or wait, is it effartlessge… crap I don’t even know how to spell effortless! (it’s effortlessgent.com, by the way… bookmark it, kids.) You basically never have to visit the site just to check for new content! Pretty nifty, right? You should come by anyway, but even if you don’t, at least you know you won’t miss a thing.
  3. Get special discounts and first dibs on exclusive offers. I treat subscribers like my best buds, and give them the first chance to jump at any delicious digital morsels I have, or plan to have in the future. 2011 will be a year of many awesome offers and fun partnerships for EG, and these peeps are gonna be the first to know about it.

Pretty convincing, right?

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See you on the other side!

3 Responses

  1. Barron on

    Interesting question, and I honestly wasn’t expecting that. i just assumed most people would be concerned with what’s in it for them.

    Having a subscriber base benefits me by giving me a group of people I know for SURE are down with EG, who I know are reading, and who I can turn to for more personal feedback if needed, with future products / collaborations I have planned.

    Also, it’s just nice to know this site I work hard on has dedicated fans and readers, and my subscriber count gives me that validation. That’s important to me because I don’t write for myself, it’s for others who may want help or guidance.

    Whether you guys subscribe or not is up to you. It’s totally free and to me, it benefits both sides, but if you’d rather stick to just popping in once in a while, or RSS like Alin mentioned, that’s cool too 🙂

    Thanks for reading guys!