I distinctly remember the fragrances that defined my teen years. First, it was Cool Water. Then, it was Polo Sport. Finally, CK ONE.

It’s been a blur since then, but whenever I smell those scents, I’m instantly taken back 20 odd years to when I wore those scents.

That’s actually called “scent memory”, and it’s one of the things I discuss with Dave, my buddy who runs Fragrance Bros, a YouTube channel where he puts together in-depth reviews and discussions on all types of fragrances.

A few weeks (months? whoops) ago, I asked members of the Effortless Gent Community on Facebook to share with me allll their fragrance questions, so I could ask Dave in a little QA session.

Well, friends, that video is finally here. While we couldn’t get to every single question, we tried answering as many as we could.

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In this QA, we discuss things like:

  • How to shop for cologne if you’re not sure what to buy, and pushy salespeople intimidate you
  • What type of scent to start off with if you’re just building your collection
  • The best way to apply a fragrance so it lasts all day
  • Why scents smell differently on different people
  • Eau de Toilette, Eau de Parfum, Eau de Cologne… what do all these terms mean and why should I care?
  • Why some colognes are $15, and others are $150
  • How to make sure your cologne doesn’t go bad
  • Can men wear fragrances made for women? And vice versa?

Plus, we have a whole bunch of specific recommendations!

See the full list below:

Enjoyed this QA?

Hope you enjoy this question and answer session with Dave from Fragrance Bros! Make sure to subscribe to Fragrance Bros and Effortless Gent on YouTube.

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PUBLISHED May 15, 2017


Barron is a Lean Wardrobe Advocate and Founding Editor of Effortless Gent. He's from San Francisco but currently living in New York. Connect with him on Instagram, Facebook, Pinterest, Twitter, or Tumblr.