The modern business world is full of challenges. But you’ve also got unique opportunities that were never before available.
Anyone can start a side hustle – to garner experience, make some extra cash, and maybe even turn it into something big.
Have you ever been perusing the internet and stumbled across individuals or personal brands that somehow turned a side gig into massive success?
You know exactly who we’re talking about. These are the inspiring people who have become financially independent – and all from working from home, from some far flung beach town, or out of beat up station wagon while travelling across the country.
How did they do it? How did they escape the 9-5 and beat the rat race?
In most cases, it all started with a side hustle.
What Exactly Is a Side Hustle?
A side hustle is essentially anything that you can do outside of work that you can claim as additional experience or supplemental income, in addition to your full-time job. Consider it freelance work that you might do on the side of your everyday employment.
It can be creative, it can be analytical, or it can even be manual labor. A side hustle is something you’re good at that you can do in your spare time and also make some money from it.
We can shed light on some side hustle options and provide support and encouragement to get started. But the initial step is all on you.
Start by Brainstorming Ideas
- Does your full time job afford you skills that can turn into a consulting gig?
- Do you have writing chops to work some freelance writing jobs?
- Can you produce premium content that people will want to subscribe to and read on a regular basis?
Maybe you’re knowledgeable about a subject that you could start a blog about. This can be anything from financial stock picks to writing about your favorite sports teams.
It can even be a topic related to your full-time job, like a specific skill that you excel at. Information is valuable and a blog is a perfect side hustle platform to brand yourself to the world from.
On the other hand, do you have an artistic void but feel like you don’t have the ambition or the drive to fill it? Maybe you love your day job but it limits your creativity.
Others in this situation have found success with a side hustle. Their solution was to open an online marketplace to share their homemade art.
They work everyday at their full time position, then they create their art on nights and the weekends. They still get a salary, but everything else that they sell is pure supplemental income.
That’s the magic of the side hustle.
The whole take on a side-hustle is that it can be anything… including something you’re passionate about and that gets you excited to work.
Imagine that. Getting excited about work!
How to Get Started
We aren’t advocating quitting your job and assuming the rest will figure itself out. But side hustles are definitely a burgeoning facet of modern society.
Ready to get started? Many websites offer guides to taking that first step. Side Hustle Nation is a great resource if this is something you can see yourself doing.
Who knows? Once your side hustle really gets going, you may even take that leap of faith and quit your job to take your side hustle full time.
How can you take those first, baby steps toward establishing your side hustle?
Let’s say you have a boring desk job but you know you have some creative flair that people enjoy. Create an Instagram account and curate your own sense of style to the world.
Use your own hashtags and develop a following of loyal fans who enjoy what you post. Turn that into a vehicle to market and brand partnerships that you develop.
It’s only going to be as good as you make it, so make sure you put your time into it. Don’t be afraid to let that passion shine through your work.
Keeping at It
Consistency is key to creating your own personal brand. So keep at it and give it an honest try.
If you’re good at garnering organic social followers, your brand will start to make a name for itself. Start small by taking pictures of famous brands and providing them with ‘free marketing’ by tagging their handles.
If it gets large enough where you can make a case for your page as a catalyst for traffic to their sites or stores, they might even pay you for it. Think of all the influencers that you see or maybe even follow on Instagram. They had to start somewhere.
This influencer idea is just one possibility. Remember, your side-hustle doesn’t have to be web-based. You could also:
- Do some manual labor – like repairs or handyman jobs – nights and weekends for extra cash.
- Get some buddies together for a roundtable discussion about starting a business.
- Pump your creative juices with a new art project that interests you.
There are endless possibilities for how to apply your skills in order to make some extra cash. The digital age allows us to be in constant communication with the world – utilize that to build your side hustle and get creative.
Don’t Forget, It’s A Hustle
It’s not going to be super easy and it might come naturally – that’s why they call it a hustle. You have to trudge on and keep at it, even when obstacles come in your path.
If you want to make it, you have to go for it. Hard.
One of the keys to a successful side hustle is that it should blossom out of passion rather than grow out of necessity. That way you’ll get some enjoyment out of the process and even the hard times will be a bit easier.
A day job that exhausts you coupled with a side hustle that feels like a chore is a recipe for disaster.
Do an honest evaluation of your time and resources to see if this is something you can really commit to. Ask yourself some tough questions:
- Do you have responsibilities outside of work that you can’t shrug off and limit your time?
- Are you often too exhausted after a full day at the office to add a new project?
- Do you barely have time to catch up with friends because of prior commitments?
Don’t bite off more than you can chew, especially at the beginning. Celebrate the little successes first and keep thinking at a micro-level with a macro goal much farther in the distance.
Remember, a side hustle takes time, dedication, and effort. This isn’t something that’s just going to come to you. It’s going to take hard work to get off of the ground.
Get Inspired by Others’ Success
Look at Barron Cuadro, founder of Effortless Gent. He started a side hustle, kept at it, and developed it into one of the premier menswear blogs.
Michelle from Making Sense of Cents started to blog on the side of her financial analyst position. Now she makes over $150k a month, all while living remotely and blogging.
It’s easy to list names of those who have taken the leap of faith and turned their side hustle into a reality. Making it happen is harder. But there’s no reason why you can’t do it.
These were just regular folks with an idea. From there, they took those initial steps and never looked back.
There’s No Time Like the Present
Life is too short to wonder about what could have been. If you’ve been thinking about starting a side hustle for a while, now is the perfect time to do it.
If it doesn’t got so great, take it as part of the learning process. Then reconfigure and keep moving forward. You can still become the next big thing by getting out there and providing value in whatever way you can.
Get inspired by reading up on people who have made their side-hustles a reality. Emulate their work ethic as best you can. It will pay off, but only if you take those first steps.
It will take patience. It mostly likely won’t be successful overnight. But don’t let that deter you from getting started with your side hustle.