There’s a constant churn in the menswear world of brands that come and go, claiming to make the next big thing, launching online and then … disappearing.

The brands that stick around and make an impact by doing things the right way, though, those are the ones that make an impact – and those are the brands worthy of your consideration here at Effortless Gent.

Take Chicago-based Stock Mfg. Co. They’re a mainstay in the Chicago and American-made menswear scene – and with good reason.

If you’ve read the blog before, you might remember our In The Know series covering this tried-and-true, rugged-yet-versatile brand. If not, we’re diving in today with our favorite essentials to shop from Stock Mfg. Co.

They make their menswear in a factory that produces non-combat gear for the military. So you know these pieces – from flannel shirts to tough outerwear to classic denim – will hold up well through the years.

It’s that attention to detail, plus the brand’s family-owned background, that help its clothes wear well. And every guy could use flannel shirts and denim made to exacting standards in his Lean Wardrobe.

So, what exactly are you buying from Stock Mfg. Co? Allow us.

Stock Mfg. Co. Black Gingham Flannel

Stock Mfg. Co. Black Gingham FlannelThe gingham shirt has seen its fair share of ups and downs over the past few years. Some guys prefer patterns like blackwatch plaid or plain chambray. But we think this black gingham take on the classic pattern is modern and easy to wear.

The fabric should prove super-soft, while the tailored fit wears easily with everything from a shawl collar cardigan and tan chinos to an indigo shirt jacket and grey denim. $81

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Stock Mfg. Co. Cone Mills Selvage Jeans

Stock Mfg. Co. Cone Mills DenimIf you keep up with the denim industry, perhaps you’ve heard about the Cone Mills White Oak factory. This lauded producer of American-made denim no longer makes denim – but the beautiful, classic fabric is still out there in (quickly disappearing) spades.

Stock Mfg. Co. has made some exceedingly rare, beautiful pairs of rich, inky denim using this quality fabric. Cone Mills denim is perhaps the best in the world. So if you get your hands on a pair of these jeans, you’re one step closer to finding a lifetime pair of denim.

It’s the first pair of jeans made by Stock Mfg. Co. – and what a pair it is! Wear these with leather moc toe boots and perhaps that gingham flannel shirt. $135

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Stock Mfg. Co. Kaihara Denim Work Shirt

Stock Mfg. Co. Kaihara Denim Work ShirtIf there’s one thing we appreciate about Stock Mfg. Co. – and trust us, there are a lot – it’s the brand’s willingness to go further and produce styles that are unique to them. Take the Kaihara Denim Work Shirt.

Made from sturdy Japanese denim and featuring custom rivets and jean tacks, this work shirt turns your favorite jeans into a hard-wearing, classic outer layer. Wear it with a thermal shirt and slim black denim for a laidback weekend happy hour. $108

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Stock Mfg. Co. Vintage Wash Kickdown Jacket

Stock Mfg. Co. Vintage Wash Kickdown JacketArguably, every guy needs a denim jacket in his wardrobe. This classically rugged mid-layer is a great choice. It layers under a parka in the winter or atop a short-sleeve henley in the spring.

For a unique option, there’s this vintage wash number from Stock Mfg. Co. Made from a tough 12oz. denim that’s stonewashed for softness, this is the perfect denim jacket to wear with slim tan chinos and classic chukka boots for a unique-yet-classic look. $125

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Stock Mfg. Co. Carnet Plaid Flannel

Stock Mfg. Co. Carnet Plaid FlannelThis brand knows its stuff – like how to make expertly cut flannel shirts in cool, timeless patterns. The rich navy-and-green plaid pattern is timeless and perfect for standing out stylishly this winter.

Wear it with navy corduroys and leather lace-up boots – plus a tan herringbone blazer – for winter-ready office style. $108

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Stock Mfg. Co. Leather Beer Koozie

Stock Mfg. Co. Horween Leather Beer CoozieStock Mfg. Co. is about more than just fine menswear. The brand also makes stylish, considered accessories – like this beer koozie with leather from Chicago’s own Horween.

Is this thing completely necessary? No. Is it a fun accessory to have around — and to possibly gift? Yes, without a doubt. $20

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Stock Mfg. Co. Blue Service Chambray Shirt

Stock Mfg. Co. Blue Service Chambray ShirtIn addition to making menswear that’s perfect for everyday use, the brand also makes custom uniforms for restaurants and hotels. Now they’ve made the Blue Service Chambray Shirt available to the public.

There are no wild bells and whistles here – just a damn fine chambray shirt. It’s perfect for easygoing winter weekends – or any time of year, really. $54

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Stock Mfg. Co. Brushed Twill Chinos

Stock Mfg. Co. Brushed Twill ChinosMuch like the denim jacket above, there’s something just different enough – in a great way – about these twill chinos.

Made with some of the finest cotton twill fabric your money can buy, these chinos are perfect for all your holiday parties … or a day at the office. They’re tailored but classic, standing out in a sea of pleated khaki pants. $125

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Stock Mfg. Co. Tradewind Featherweight Shirt

Stock Mfg. Co. Tradewind Featherweight ShirtLooking for a lightweight shirt you can wear on your next winter warm-weather getaway? The type of shirt you can also readily wear come spring and summer?

The light-as-air Featherweight Shirt is made from a cotton-tencel blend that should prove durable without being overly stuffy. We’d pair this with slim rolled chinos and crisp white leather sneakers $44

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Stock Mfg. Co. Heather Grey Short Sleeve Henley

Stock Mfg. Co. Short Sleeve HenleyWe told you that these guys make classics that call back to decades past, right? There’s something about this short-sleeve henley that stands apart from the rest.

Ribbed sleeve cuffs add a touch of visual interest, as does the contrast placket. It’s a rugged henley that should wear nicely with inky denim and white leather sneakers come spring – but you can use it as a reliable base layer now. $45

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