I never thought much about skin care when I was younger. Post shower, I’d slap on whatever moisturizer was closest to me and not think twice about applying it to my body and my face. That was the extent of my skin care routine.

I’m lucky to have a decent complexion and balanced skin (as far as I can tell), but as I get older, I place importance on taking the necessary steps to keep it that way.

Ideally, I’ll look youthful for as long as possible, and I’m sure you feel the same way. That involves not only eating well and getting the right nutrients into your body, but also finding the right products to apply to your skin.

I’ve asked Josh of Brickell Mens Products to give EG readers a basic rundown of how to best protect our skin, especially the skin on our face.

Hope this helps. Take it away, Josh…


As a man, a few wrinkles on your face can really add character (it works for Clooney and Schwarzenegger), but you shouldn’t be racing to deck your face with crow’s feet, wrinkles, and lines.

The best way to prevent a leathery face is a good defense. This means protecting yourself from the sun’s harmful rays and having an effective, daily skincare regimen.

Sometimes though, you need a little more and this is where anti-aging products can help. Most products however, promise a lot of fairy tales and white lies. The fact is, nothing outside of surgery will permanently remove wrinkles and lines.

Truly good products can help minimize wrinkles and even prevent new ones from appearing. Read on to find out the truth about anti-aging products and learn expert strategies to help combat the signs of aging.

How Men Age Throughout The Decades

Men usually start worrying about lines, wrinkles, and crow’s feet on their face either when a significant other points them out, or during one of the following two periods of life:

Late 20s – early 30s

Around this age is when a man first starts showing signs of aging: he can’t drink like he used to, it takes longer to bounce back from an injury, and he also starts seeing wrinkles.

Some men ignore these wrinkles, while others wonder “how the hell do I prevent these things?”

Late 40s – early 50s

Arguably, this is the peak of a man’s life – not only in career, but personally as well. Unfortunately though, every morning in the mirror is a man that looks 10 years older than he feels.

This can put downward pressure on advancing any further in a career.

“WHY am I looking older and what the heck can I do about it?!”

Fine lines appear as you age because your cells produce less collagen (the skin’s structural protein), causing your skin to thin and lose elasticity.

The less collagen your skin has underneath it, the less water it can retain, causing skin folds (wrinkles/lines). Unfortunately, there is no way to avoid this, as it is a natural biological process.

In fact, smoking, not getting enough sleep, eating unhealthy foods, not keeping up with basic grooming, and being in the sun without sunscreen can accelerate this.

On the up-side, one of the many great things about being a guy is that your skin is naturally 25% thicker than a woman’s (1). This means your underlying skin structure is stronger, and you’ll age better and can more easily turn back the years of neglect.

“If I apply _______ to my face, will I stay looking young?”

You might think a new anti-aging “miracle cure” comes out every few months and you’re right. Frankly, most do not work as they’re sold by either someone trying to make a quick buck, or because they’re based on some biased scientific study. Any reputable dermatologist will tell you the same thing.

As far as science has confirmed, the only real way to turn back the clock (or make it appear that way) is to get cosmetic surgery.  However, you will be opening yourself up to a whole host of complications including botched procedures, undesirable side effects, and the potential have your face look like a rigid piece of plastic.

This leaves us with a small number of anti-aging products that can help reverse some of the signs of aging. As with most things in life, you usually do get what you pay for and the better products will carry a larger price tag.

Among these products, you should also pick ones that use natural ingredients as synthetic chemicals are well known to dry out and irritate the face (which can cause aging), in addition to many being known toxins. (2)

What To Look For In Your Skin Care Products

The following natural ingredients give you your best chance of turning back the clock:

DMAE (Dimethylethanolamine)

It might sound synthetic, but it’s actually a powerful natural ingredient that helps prevent and correct the loss of skin elasticity. Wrinkles are most affected by the atrophy of facial muscles underneath them, and DMAE helps keep these muscles strong, helping your skin appear firmer, smoother, and with less lines. (3)

Aloe Vera

Known as the “plant of immortality” by the Egyptians, Aloe Vera has been used for centuries to keep skin looking young and firm. While well known as a sunburn treatment, many studies have shown Aloe Vera to be effective in fighting aging due to the plethora of antioxidants within it and its powerful moisturizing capabilities. (4)

Hyaluronic Acid

Often referred to as the “Fountain of Youth”, this gel-like water holding molecule retains over 1,000 times its weight in water, thus making it the ultimate moisturizer (5). Unfortunately, as we age, our natural hyaluronic acid levels decline to be only half the required amount needed by our body.

Stay Looking Youthful With This Quick And Easy Routine

Now that we know what causes the signs of aging and the natural ingredients that help prevent them, we can create a plan to prevent and possibly reverse the signs of aging.

Adopt the following easy, effective routine and as time goes on, you will see noticeable results:

1. Wash your face twice a day (morning and night)

This removes oil, dirt, and dead skin which can prevent your skin from looking its best. Don’t wash your face much more than this though, as it will remove moisture from your skin. Look for natural ingredients over synthetic chemicals that irritate and dehydrate the face.

2. Moisturize

At least once a day, make sure to rub moisturizer gently on your face, especially around your eyes and forehead where wrinkles more commonly appear on men. If you’re especially worried about tired, weathered eyes, use an eye cream for men – not only will it reduce and prevent future wrinkles, it will reduce bags and puffiness.

3. Anti-aging cream

Use a natural men’s anti-aging cream every night after you have washed your face. Once more be sure to add ample amounts to your forehead and around your eyes, where you are most susceptible to wrinkles.

4. Use sunscreen (in moderation)

Many people suggest using a product that combines face moisturizer and sun screen in one product. We think this is a bad idea – nearly every SPF product carries a host of strong chemicals and putting them on your face daily can cause irritation, break outs, and dryness.

Therefore, use a good men’s moisturizer daily and if you plan to be in the sun longer than 30 minutes, put some SPF 20+ on top of it.

There you have it!

With these tips, you can now go forward and face looking energized and youthful for years to come.

What’s YOUR Routine?

What, if any, skin care routine do you follow? Share it with us below and maybe we could all learn a thing or two from each other. If you have questions, I’ll see if Josh can reply in the comments 🙂

By the way, if you want to try out Brickell Men’s Products, Josh gave EG readers a coupon code for 20%, valid until 1/22. Just type in “EGREADERS” (no quotes) at checkout.



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25 Responses

  1. TJ on

    I like to use an eye cream twice a day, sepcifically the Nivea Men’s Eye Roller. I also add a daily moisturizer with spf 15 from Every Man Jack. I also use a face scrub at least once a week to exfoliate, also from Every Man Jack. They’re one of my favorite brands because they use natural ingredients and are cruelty free. As for what I put in my body, I try to drink only water with exception being beer. I also try to eat basic, whole foods and I eat mostly home cooked meals to avoid added sugar and salt.

    • Josh Meyer (Brickell Co-Founde on

      TJ – That’s a great routine you have – you really can’t get much better than that. I would, however, strongly encourage you to Google the ingredients in one of the brands you use. You’ll discover they’re not really as “all natural” as they say. It’s virtually impossible to produce an “all natural” product at a mass market price point. It sounds like we live a very similar lifestyles and I actually started the company after I discovered one of the products I was using had a chemical in it that was known to shrink the testicles of mice.

      • TJ on

        Thanks for the tip. I will definitely do a little research. I just like them because that particular brand because they are priced for my budget and easily available (Target, Wallgreens, Bed Bath and Beyond).

  2. Bo on

    This is a great starting point in terms of steps to follow — excellent stuff! I don’t have a set routine, usually putting on some moisturizer in the morning before work and before bed, so I can definitely do more. Josh, any chance of getting an EG readers discount for some of these products? 🙂

    • Josh Meyer (Brickell Co-Founde on

      Bo – Thanks for the kind words. And yes, you’ll discover the more effort you put into creating a good routine, the better your skin will look. However, there is no need to go overboard like most women do. Great idea, EG readers can use the code: EGREADERS at checkout until 1/22 to get a 20% discount.

      • Bo on

        For sure! I’ve been looking around for some products to start taking better care of my skin, and I think this was just what I needed — an EG-approved recommendation with a discount. Nice!

  3. Brian Wooley on

    Skin care seems like such a no-brainer, especially for the modern man. Yet I know so many guys who pay close attention to their diets, fitness, and wardrobes – but give no thought at all to taking care of their faces.

    I have my wife to thank for my now decade-plus of facial skin-care diligence. When we first got together she was a Mary Kay sales director, and she got me started on a regimen I follow to this day that includes cleanser, moisturizer, and eye cream. MK’s TimeWise line worked very well for me for many years. These days, I’m a Kiehls man; I use their Ultra Facial cleanser and cream, as well the Cryste Marine Firming Eye cream. (It’s also worth noting that the Kiehls Ultra line also comes in an oil-free formulation.) Finally, I use a product like Laura Mercier Flawless Skin Face Polish every few days for some extra exfoliation.

    Don’t just stop with your face, though. Be mindful of the kinds of soaps, body washes, and shampoos you use as well. If you take away nothing else from this, do yourself the favor of eschewing any kind of bar soap – especially on your face. It’s very, VERY drying. Use a body wash and a mesh sponge to clean and exfoliate your body, and worry less about the scent (or the color of the bottle) and more about formulation; think “moisturizing.” Moisturize your body as well; at the least, rub on some moisturizer after showering, paying attention especially to elbows, knees, feet, and hands. Doing this at bedtime as well is even better. Vaseline MEN Extra Strength is a good all-purpose body lotion; it’s non-greasy, and can be had scented or unscented.

    Because it needs to be said – and believed – here goes: Men, taking care of your face does not make you effeminate or fey. If nothing else, look on it like you would maintaining upscale footwear; a little care and attention goes a long way toward preserving and maintaining a nice finish and appearance.

    • Josh Meyer (Brickell Co-Founde on

      That’s great about your routine and yep, many men have the women in their lives to thank for their routine. And I agree, there’s nothing unmanly about taking care of your skin. The brutal truth is, the better you look, the more women you’ll attract and I don’t know many men who wouldn’t want to attract more women.

  4. Alex MIller on

    “We think this is a bad idea – nearly every SPF product carries a host of strong chemicals and putting them on your face daily can cause irritation, break outs, and dryness.”

    Thank you. I personally agree that there is a time and a place for sunscreen. An afternoon at the lake/beach…a long bike ride…absolutely. But lathering it on everyday to protect yourself from the combined six minutes you might be exposed to the sun (at 8 am and 6 pm) as you walk to and from your car has always seemed like over kill to me.

    • Josh Meyer (Brickell Co-Founde on

      I 100% agree Alex. I tried face moisturizers with SPF many times and every single time the SPF completely irritated my face – redness, irritation, pimples, etc. so I gave up. In fact, many studies show you should get at least 20 minutes of sun each day without sunscreen on, from all the inherent benefits the sun gives you.

  5. Bren on

    I use an EWG approved mineral sunblock daily. If you leave any sunscreen on after the time runs out, it can do more damage to your skin than if you never put it on at all that day. Asking a board certified dermatologist advice and strategy is the most important thing here.

    • Josh Meyer (Brickell Co-Founde on

      Bren – I totally agree. The dermatologist whom we work with when creating our products recommends mineral based sunblock. The hard part is creating a mineral based product that doesn’t cause you to look like you’re applying white face paint (we’re trying to formulate one now). Unfortunately, there is some research that points out that mineral based sunblock can have it’s toxicity drawbacks as well, so your point about removing sunblock/sunscreen as soon as possible is spot on. While most men have never seen a dermatologist, they should consider doing so.

  6. Brandon B. Busbee on

    Currently this is what I use after my morning workout:
    Body Wash (shower): Dr. Teal’s Body Wash with Eucalyptus Spearmint
    Face Wash (shower): Neutrogena Oil-Free Acne Wash Pink Grapefruit
    Mosturizer: Cetaphil moisturizing cream

    Thoughts on these products? Should I ditch them and look for ones with the criteria listed above??

    • Josh Meyer (Brickell Co-Founde on

      I’m biased, so perhaps you should see what this independent group who rates beauty/grooming products has to say below about the products you use. Basically, anything you can buy at a drugstore is going to be loaded with toxins, irritants, and other useless chemicals you would probably not choose to subject your body to.You really do get what you pay for (to a point) with grooming/beauty products. Most products at drugstores say “with aloe” but if you look at the ingredients, you’ll notice it’s listed last – meaning it probably barely has 1% aloe in it. The price point is usually what hinders people from making the switch.



      • Brandon B. Busbee on

        Woof…talk about inspiration to change. While I’m not used to paying as much as Brickell’s products, I am curious to learn more since I do want to invest in my health more than eating and exercising.

        I searched for your products on there, but they weren’t listed. Why’s that? Also, do you guys offer a sampler pack or a trial pack with maybe travel-sized products?

        Even if not, thanks a TON to both of you Baron and Josh!! I’ve been thinking about this topic, but honestly had no idea where to look. Great job, friends!

        • Josh Meyer (Brickell Co-Founde on

          Yep, it’s quite eye opening to see what you’re putting in your body with a lot of these products.

          We’re not on there because we’re still too new – it can take quite a few years before EWG will put you in their database. You could however, research the ingredients we use against their database, we’re very transparent about the ingredients we use.

          We do have a trial/starter kit which is pretty popular for people who would rather test out our products before investing in full size items: http://brickellmensproducts.com/collections/kits/products/mens-starter-kit

          You could also just try travel sizes of the face moisturizer and face wash, which would give you a pretty solid basic routine. I hope this helps!

          • Brandon B. Busbee on

            Thank you for the hep, Josh. I appreciate companies that are doing not what’s popular, but what’s best for their consumer with a lot of transparency. I will be looking to buy your products and suppor you whenever I can!

          • Josh Meyer (Brickell Co-Founde on

            My pleasure, Brandon. I appreciate the vote of support! Feel free to contact me directly with any questions: josh[at] brickellmensproducts[dot]com

  7. Farhan Musavi on

    Hey Josh. Thanks for this nice and informative article. I used to think if I’ll develop wrinkles in older age I’ll go for a surgery. But thank you for telling us that it has side effects and can result in a plastic like skin. I’ll make sure to take more care of my face from now on.

    However there is a question that bugs me a lot. It is said, after shaving we must apply an after shave lotion or balm. But it is also said that we must apply a moisturizer after washing the face. But usually men do both together.

    I mean when a man gets up in the morning he washes his face with a face wash and then shaves. So should we apply both of these, a moisturizer and an after shave, after washing and shaving the face? What would you recommend?

    • Josh Meyer (Brickell Co-Founde on

      Hey Farhan – Glad you liked the article. I live in Miami, where plastic surgery is the norm, and honestly, any man who has obviously had plastic surgery just looks odd. I’ve met guys who had botched surgery and regretted it because well, once you have work done, it cannot be reversed. Take a look at the great actor Mickey Rourke. Find a picture of him when he was younger and he was a good looking dude. Fast forward 20 years and his face looks totally mangled from botched surgeries. He probably would have aged well, like Clooney.

      Your question is actually a good one and the answer depends on the person. If you’re prone to razor burn, you should use both (aftershave on the parts you shaved/neck and face moisturizer on the face). If you’re not prone to razor burn, then a face moisturizer can absolutely double as an aftershave as well. I’m not prone to razor burn, so I just use our face moisturizer and I’m good. My business partner, Matt, gets bad razor burn, so he uses both. Good aftershave will have a few extra ingredients to provide anti-septic properties which helps prevent the skin from being infected, while other ingredients give you that “relieving” feeling. I hope this helps.

      • Farhan on

        “you should use both (aftershave on the parts you shaved/neck and face moisturizer on the face)”

        So this means the shaved parts will receive a double treatment? First the aftershave and then the moisturizer on top of it? Right?

        I Googled Rourke. Yes I think he looks horrible.

        Thanks for the quick reply, the readers of Effortless Gent are making you work on a weekend. 🙂 I thought I’ll get a reply not before Monday.

        • Josh Meyer (Brickell Co-Founde on

          Sorry for the confusion. What I meant was on the areas you shaved (neck, cheeks, around the mouth, etc) you should apply aftershave. And then, on the other areas such as upper cheeks, around the eyes, and forehead, use the face moisturizer.

          And I’m always happy to help. As a business owner, you’re always working weekends!