We’d love to partner with you! You have a killer product and brand. Effortless Gent has a smart, captive, and engaged readership. Your brand’s message, culture, and lifestyle aligns with our audience’s interests.
Reader Stats
Website Traffic
GOOGLE ANALYTICS, 7/22-7/23 AVERAGE
Sessions Per Mo.
108K
Pageviews Per Mo.
127.3K
General Audience
Quantcast / Reader email survey
Gender
95% Male
5% Female / Other
Marital Status
63% Married
37% Not Married / Other
Age
44% 45-65
35% 31-45 years old
Education
56% College
17% Post Graduate
Annual Income
27% $100-200K
22% More Than 200K
Location
Major Metros
Chicago, NYC, London, LA
Reach
As of JAN 2024
Email Subs
8.5K
19K
YouTube
28.9K
18.7K
10.9K
Pinterest (followers | views)
8.6K | 505K/mo
Sponsorship Options
Dedicated Website Article
Your brand or product featured in a handsomely curated buying guide.
The buying guide will be seasonally relevant and / or centered around a specific category (new arrivals, or pants, or accessories, etc.) of your choosing.
Content and brand links are exclusive to you—you’re the only brand mentioned in the buying guide article.
Optional for addl fee: Facebook whitelabeling, inclusion in weekly email, feature on our Instagram feed / stories.
Integrated Website Article
Option 1: Include your brand and product links to an existing or upcoming buying guide or content article.
Non-exclusive; other brands may be mentioned in article. Clear callout to sponsored product.
Integrated
What To Wear To Thanksgiving Dinner: 9 Different Outfit Ideas (Casual To Dressy)
Option 2: Your brand or product callout in a topically relevant article, placed 1-3x within the post.
Eye-catching display. Brand can provide image, title, copy, and CTA.
Integrated
Optional for addl fee: Facebook whitelabeling, inclusion in weekly email, feature on our Instagram feed / stories.
Email: Newsletter Issue Sponsorship
Emails go out once a week, typically on Thursdays. (Emails consist of men’s fashion-related content from EG and around the web, menswear products worth considering, and Instagram outfit inspiration.)
We only have one sponsor slot per email.
Ideal sponsors with the most alignment: Brands or stores in the men’s fashion, accessories, and lifestyle space. This could be physical clothing and accessories, home products, fashion apps, men’s publications, etc.
Interested in sponsoring an email newsletter issue? Tap below to get more info and to book your sponsorship instantly.
Instagram Reels Video
Your brand or product featured in an @effortlessgent Instagram Reels video. Relevant inclusion + on-topic content. Options for Branded Content / Partnership ads. Inclusion in our weekly email and featured on an Instagram story.
Instagram In-Feed Post
Your brand or product featured in an @effortlessgent Instagram feed post. Beautiful, on-brand visuals. 1-3 images included in a post carousel.
Options for Instagram Branded Content / Partnership ads. Inclusion in our weekly email and featured on an Instagram story.
Instagram Stories Post
Your brand or product featured in @effortlessgent’s Instagram stories. Beautiful, on-brand visuals. 1-3 images included in IG story slides with one linking back to original IG in-feed post (if applicable). Option for swipe-up links in stories.
A Few Of Our Partners
Partner Testimonials
Through our partnership, Barron’s voice and excitement has helped convert EG readers into loyal Huckberry customers. If you work in the men’s fashion space and are looking to tap into a loyal and dedicated community with high purchasing intent, I highly recommend working with the Effortless Gent team.
Micah McKay
Director of Business Development, Huckberry
josh Meyer
Founder, Brickell Men’s Products
Ben Song
Senior Digital Growth Marketing Manager, Black LapelInterested in working together?
Let’s chat! Send an email to [email protected] so we can start the conversation.