I went to Target the other day to get my favorite “trail mix”. I say “trail mix” because trail mix implies a healthful snack, but nothing in this bag seems to denote healthy.

While browsing the aisles trying to remember what else I needed, I stumbled on this simple Timex for $24.99 (even though Target.com says $29.99). I couldn’t pass it up.

It has a clean white face, clearly-legible numbers, detachable leather straps, oh yeah, and it was twenty-five bucks. It does its job and looks handsome doing it.

I should mention I’ve been looking for a simple watch with a white face for a while now. I could’ve bought a Swiss Army Cavalry, or (for a little extra cash) there are a myriad of other options. In my opinion, however, the price-to-good-looks ratio of this Timex is unbeatable.

Don’t get me wrong, I’m a lover of fine watches. I have aspirations of becoming a collector of complex movements and connoisseur of Swiss craftsmanship some day, and obviously this Timex can’t compare to the IWC or even the Seiko. Sometimes, though, you have to admire the beauty in simplicity and frugality, as well as the sheer genius of a technology like Indiglo™.

Green watch strap from J.Crew.

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25 Responses

  1. Lpwickerbottom on

    I also use the JCrew NATO straps on my Seiko 5. Great find… and way better option than the over-priced $150 Timex (which I'm sure is basically the same watch.) Love the mid-century style font. Reminds me of the old clocks in classrooms growing up.

  2. Barron on

    Yes, and that convinced me even more that it was a worthwhile purchase. The white face and simple style makes it easy to use practically any strap with it.

    You can pull it off Ms. Carpeaux, you should grab one for yourself!

  3. Barron on

    I was looking for something minimal with a very basic face, so this was perfect. I agree the J.Crew Timex seems overpriced, and not exactly what I was looking for anyway. I like the Seiko 5; they're automatic, aren't they?

  4. Lpwickerbottom on

    Yup, the Seiko 5 is an automatic movement. I believe most Seiko 5’s cannot be manually wound by the crown though; i.e. you have to either wear it or just shake it for a few minutes to start it up. The price for a basic automatic movement is unbeatable though.

    I have this one which is military-inspired and also very minimalistic . You can find these pretty easily for around $75.
    http://media.photobucket.com/image/seiko%205%20military/a19als/SL270077.jpg

    • Barron on

      Are you partial to Seikos? My first “grown up” watch was a Seiko, in 7th grade, and I’ve always loved them as a quality watch for the price. I never looked much into their different lines but I’m really interested in the ones you’ve been showing me.

      The military-inspired ones look great! I’m glad you introduced them to me. Thanks!

  5. Barron on

    I never thought of looking there either; and to be honest I went there not planning on walking out with it.

    I’ve had it for several weeks at this point and it’s turned into my daily watch. The others are jealous.

  6. Dan on

    Thanks to your recommendation here! Exactly the type of watch I was looking for – and excellent price. I accidentally bought the cheaper one on Target (which is pretty small and doesn’t list the day of the week) so I ordered the one you have pictured here.

    • Barron on

      Hey Dan,

      Sorry I missed this comment. I think I saw the model you were talking about (as well as a few others) at the store, if I’m not mistaken. In any case I hope you’re enjoying your new watch! I’ve had mine for over a month now, and it’s become my daily watch. Can’t really go wrong. :]

      • Dan on

        Actually, I ended up going with the first watch I bought and used the other one as a gift to my brother. But I did end up getting a new watch strap for it and it’s added to it immeasurably. This was actually the first real style tip I used in my new efforts!

        • Barron on

          Awesome. As long as you’re happy with the watch itself. I really love the watch bands, every time you switch it’s like having a new watch all together.

          Hope I can come up with other tips you may find useful.

          • Kristian on

            Hey does it come with other bands or do you have to buy them separately? Any recommendations on good straps?

            (back-reading your posts, haha)

          • Barron on

            This one came with a basic brown leather strap. I switched that out and just use one of several J.Crew straps I have. I’m sure other people make them, but since I always see them at J.Crew I just pick them up there.

  7. Dan on

    Thanks to your recommendation here! Exactly the type of watch I was looking for – and excellent price. I accidentally bought the cheaper one on Target (which is pretty small and doesn’t list the day of the week) so I ordered the one you have pictured here.

  8. Dan on

    Thanks to your recommendation here! Exactly the type of watch I was looking for – and excellent price. I accidentally bought the cheaper one on Target (which is pretty small and doesn’t list the day of the week) so I ordered the one you have pictured here.

    • Barron on

      Hey Lorenzo,

      Sorry I missed your comment as well! J.Crew does a lot of things well and their military Timex is awesome (I particularly like the 24-hour markings) but for the price of the one I found at Target, you really can’t beat it. Hope you picked one up and are enjoying it!

  9. Grubbs Danielle on

    Seriously important life-altering question: Is that strap color the “fragrant pine” shade currently on J. Crew’s site?  I will pay you millions of gazillions of dollars I don’t have if you can help; I’m searching everywhere for that exact band. http://www.jcrew.com/mens_category/accessories/watchesandwatchstraps/PRDOVR~19474/19474.jsp

  10. BenR on

    By sheer coincidence I ended up owning basically the same watch today (then googled to see if it had been done before). I was in J.Crew and picked up the olive green and red striped band, but wasn’t crazy about how my 18mm lug watches looked on it (they have blue and black faces). So I bought the Easy Reader from Wal-Mart and the combo looks great for a casual weekend watch – better than the actual “slip-thru” Weekender, IMO.

    • Barron on

      The Easy Reader is a great timepiece; so simple and thin and yes, looks great w/ those watch bands. I agree, I think it looks better than the Weekender as well.

      Not bad for like, what, $20-$30?

  11. Matt on

    Got one as a Christmas present and wear it every day. Unfortunately, cannot afford anything nicer at the moment, but this one is doing its job just fine. Looks equally great on the simple leather strap it came with as it does on my rotation of weekender “slip-thru” replacements.