Spotlight On: Baxter of California from The Motley

June 25, 2012 · 5 comments

in Spotlight On

The Best of Baxter

Spotlight On is something new we’re doing here at EG.

From time to time I come across products I think are cool, want to try, or already use, and feel it deserves a mention here on the site. Basically, it’s a way for me to showcase and share products, services, or experiences I like, and think you may like as well.

These aren’t sponsored posts; no one pays me to mention anything in this series. Do what you will with the info; you’re obviously not required to purchase or use these things. But if it does interest you, poke around the internets a bit further and see if it’s something you could use in your own daily life.

My friend Matt, founder of The Motley, knows his grooming products. When he tells me about a specific product or brand, I listen.

He’s introducing a new line of products called Baxter. Don’t get it twisted though; Baxter is new to The Motley, but not to the men’s skincare game. Baxter Finley, the company’s founder, launched the first line of grooming products designed specifically for men way back in the mid-60s.

40+ years in the game (any game, really) gives you plenty of time to really nail your product. Considering the number of publications in which they’ve been featured, they must be doing something right.

Time to reassess your skincare situation

If you’re like me you probably don’t think twice about the products you use. In fact, before I met Matt, I just used whatever K happened to have lying around.

Her products are high quality, but engineered to fit her skin and hair needs, not my own. In the long run, that’s no bueno. So put down your girl’s face wash and pomegranate-mango scented shaving cream, and get a set of your very own.

Specialized products can be pretty pricey on their own, which makes it hard to commit especially if you’ve never tried them before. But luckily for you (and for me), The Motley put together a Best of Baxter kit. You get travel size versions of the Daily Face WashShaving CreamShampoo and Face Moisturizer, all for $25.

This is perfect for the gent still easing their way into men’s grooming products (and out of their girlfriend’s) and looking for a way to try all the essentials without spending a ton.

“But wait, there’s more!”

To make things even sweeter, The Motley is also throwing in a $25 gift voucher (it’s like getting the kit for free), AND free shipping for those in the US. Damn, so basically you’re getting a free taste of Baxter.

If you’re still using your girlfriend’s $125 face moisturizer (or, on the opposite end of the spectrum, you’re still buying Clean & Clear from CVS), give the Best of Baxter kit a try.

Check out the Best of Baxter kit here.


Barron is the founder and editor of Effortless Gent, a site dedicated to helping guys figure out what looks best on them. He's based in San Francisco. Connect with him on Twitter and Facebook.

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