Over the past five years or so, I’ve paid closer attention to the things I surround myself with.

I’ve committed to upgrading – whenever I can – the things I use most often. Higher-quality items. Fewer, better things.

I recently wrote about five things you should splurge on.

Here’s the idea behind it: If you use something every single day, own the best possible version you can afford.

You should always have a comfortable, seamless experience. These things should improve and streamline your day, not slow you down.

What’s worth upgrading and what isn’t will depend on you.

  • For an ambitious home cook, a set of quality knives is a necessity.
  • For someone who works at home, a comfortable, ergonomic office chair is essential.

Your everyday experiences can be SO MUCH better.

In the past, I’d buy $15 sunglasses at places like TopMan or H&M so I wouldn’t worry if I lost or broke them.

But then I realized that the frames are uncomfortable. And they stretch easily. And the coating peels off after a few weeks of continued use. And the lenses are crap…

So I invested in one pair of Ray-Ban sunglasses that I love with polarized lenses that are clear as day.

Even though these cost 10x more than a pair of TopMan shades, it’s worth it because:

  1. I use them every single day, and
  2. I get a comfortable, seamless experience every single time I put them on.

Another thing you use every day that’s worth upgrading? Your bedsheets.

brooklinen sheets

Photo via Brooklinen

If you’re not already investing in top-notch sheets that also look great, well, why not?

Think about it: You spend about a third of your lifetime asleep. Your bed is the one place you’re guaranteed to be every single night (or close to it). And your sheets directly affect your overall comfort.

Bedding is a worthwhile investment. And it doesn’t have to be crazy expensive.

Enter Brooklinen

My favorite sheets are from a company called Brooklinen.

I’m not just saying this, either. I’ve been keeping an eye on the company since their 2014 launch. Earlier this year, Vicki and Rich (Brooklinen’s founders) reached out and mentioned they read the site.

Naturally, I was psyched (!!!) and I had to find a way to work with them.

Thanks to Brooklinen for sponsoring this article, and to you, my readers, for checking it out and supporting the brands that make EG possible.

I’ve been using Brooklinen sheets all year. I’ve since thrown away all my old sets.

They use the best stuff to make their sheets: 100% long-staple Egyptian cotton (because it produces the finest, most durable fibers). And 60-80 count, single-ply yarns (these threads are strongest).

But, how do we know that’s the best?

I did a little research so you don’t have to. I’m dropping the knowledge here so you’ll always know what to look for.

What To Look For In Quality Sheets

Not all sheets are equal. Some feel silky smooth even after many washes. Others pill and get scratchy. What gives?

brooklinen sheets

Photo via Brooklinen

Cotton Fiber Length

Fibers, yarn, sheets. Here’s a quick breakdown:

  1. Fibers are spun into yarn.
  2. Yarn is woven together.
  3. Sheets are made from woven yarn.

It all starts with the fibers. The best fibers come from 100% long-staple Egyptian cotton. They can be spun into stronger, finer yarns that produce supple weaves.

Single-ply yarn is generally the best, especially when spun from long-staple fibers.

Multi-ply yarn is typically inferior, particularly when made from weaker fibers that are twisted together to strengthen it. The threads are coarser and thicker (you want smooth and thin to produce a soft fabric).

Fine threads

Yarn size. The higher the number, the finer the yarn. Think of a burlap potato sack versus a fine wool suit.

brooklinen sheets

Illustration via Brooklinen

Fine threads mean smoother, softer, and lighter sheets.

The finer the thread, the higher the thread count in sheets. That’s because more threads are woven together in one square inch of fabric.


Similar to your shirts and suits, a fabric’s weave determines its texture (how smooth or rough it feels), and its weight (how cool or warm it is when used).

Two weaves to keep in mind:

Percale is a traditional one-yarn-over and one-yarn-under weave. It results in a matte finish with a cool, crisp feel.

Percale is soft, durable, and gets better with each use. Its light weight is perfect for guys who get warm easily (like me).

Sateen is a one-yarn-under and three-yarn-over weave. More thread surface is exposed by this weave, resulting in a silky-soft feel.

It’s usually tighter woven and heavier than percale, making it warmer and incredibly soft.

Construction and Thread Count

Here’s where things get tricky. I saved this for last because, contrary to popular belief, high thread count doesn’t always equate to high quality.

Thread count is the number of threads woven together in a square inch of fabric. Technically, the higher the thread count, the softer and warmer the sheets become.

But manufacturers – in an effort to wow uneducated consumers – started counting each ply within each thread.

So a 300 single-ply thread count (300TC) sheet set may seem inferior to one advertised as 600TC. But if the 600TC is made from a multi-ply yarn, it’s actually no better than the 300TC.

The 300TC could actually be more durable and of higher quality, if made from a single-ply yarn spun from long-staple fibers.

Here’s a visual example of what I’m referring to:

Brooklinen sheets - thread count

Illustration via Brooklinen

So, bottom line: If you see high-thread count sheets at a low, low price, it’s too good to be true.

What about looks? Isn’t that important?

I’ve given you the low-down on fibers, yarn, thread count, etc. Knowing all that is important. But what good is a well-constructed sheet if you don’t like how it looks?

brooklinen sheets

Photo via Brooklinen

Thankfully, Brooklinen has an incredible aesthetic.

Their designs are understated, minimalist, and elegant… a masculine look and feel that even the fairer sex can love and appreciate.

What I love most about Brooklinen sheets

While the patterns alone are awesome, they often look better when combined with others in the collection.

Just like with your own outfits, you rarely wear ALL one pattern (unless you’re in a suit). You mix up the colors, textures, and patterns to create a fresh look.

Luckily, Brooklinen offers what they call Hardcore Bundles. These allow you to mix and match sheets, pillowcases, and a duvet cover. You can get the mix-and-match look you want in one complete bed set.

Most guys rarely think about their sheets, so it’s important to have at least two great sets:

  1. One for now.
  2. One for when the first one is being laundered.

Here are a few ideas I put together to spark some inspiration. These are definitely not your only choices. You can put your bundles together however you’d like!

(By the way, clicking the “Check Out This Bundle” buttons below will direct you to the product page, and the exact bundle will be pre-selected. Easy peasy!)

Bundle example #1

brooklinen sheets

Solid Smoke Pillow Case | Reverse Smoke Stripe Sheet Set | Windowpane Duvet Cover



Bundle example #2

brooklinen bundle

Smoke Stripe Pillow Case | Solid Smoke Sheet Set | Smoke Stripe Duvet Cover



Bundle example #3

brooklinen sheets

Bedford Navy Stripe Pillow Case | Solid White Sheet Set | Bedford Navy Stripe Duvet Cover


Effortless Bedding

I started publishing lifestyle- and home-related articles on EG in 2014 because I believe being an effortless gent is much more than how you dress.

And personal style should extend far beyond your clothes. It’s how you travel, the food you eat, the cocktails you drink, and how you live.

Getting the right set of sheets is a great start. Not to mention, an easy step to take.

Grabbing a few sets from Brooklinen is a no-brainer, especially if you take advantage of their bundles.

Once they arrive, you can literally grab any sheet set, duvet cover, and pillowcase set. You’ll have a handsome place to rest your head.


Which sheets are your favorites?

I’d love to hear more about your bedroom style in the comments, and which bundle you’re drawn to most!

Got a question? Hit me up!

Comments are old school, though. Why not tweet at me or DM me on Instagram?